You can insert audio messages introducing each song or adding a commentary. Pandora Stories allows artists to share their stories through curating their own Playlists and Mixtapes from Pandora’s catalog. The Pandora Genome algorithm makes sure that the people who are most likely to enjoy your music are receiving the featured track so your efforts aren’t wasted. If there’s a particular track that you feel strongly about, you’re able to mark it as “featured.” That means the song will receive up to 90% more streams on Pandora for the next 8 weeks while it’s being featured.

The geo-targeting and call-to-action features on AAM also apply to AMPcast. This is basically the same thing as AAM except that you’re able to record your messages directly from your phone rather than uploading a prerecorded file. That said, you can also use these bites on social media too. Pandora has found these messages to be more effective than a similar post on other social platforms, reaching about 10% of your active listeners in the first 2 weeks of release. You can also direct the fan to tap the screen to take an action like listening to an album or watching a music video or buying merch, or even target multiple message to play for listeners in a different locations. You can use these to explain the creation, the context or just about anything else that helps promote the song. These are simple voice-overs that will play before or after a track. Here’s what you’ll see: Artist Audio Messages (AAM) Once you’ve sign on then you’re given access to a suite of tools that allows you to promote singles, albums, shows, and just about anything else going on in your musical world. Be aware that this process takes up to 60 days, so plan your releases accordingly. In order to utilize AMP you have to first claim your Pandora profile. Take the Pandora AMP service for example.ĪMP stands for Artist Marketing Platform and that’s exactly who it provides – many new ways to directly reach both your existing audience and a potential new one.

Many of the major services now allow an artist to directly post on its network, and while it may take more time to do so across many services, there are advantages to so. It used to be that in order to have your songs posted on a major streaming network then you had to use a distributor like TuneCore or CD Baby, but no more.

This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.Guest post by Bobby Owsinski of Music 3.0 The content on MBA Skool has been created for educational & academic purpose only.īrowse marketing analysis of more brands and companies similar to Pandora Radio. It has been reviewed & published by the MBA Skool Team. This article has been researched & authored by the Content & Research Team. Music Genome Project, which has made the company stand out among its peersĬollege students, Music bands, brands and all music lovers The table below gives the brand overview along with its target market, segmentation, positioning & USP Continue reading more about the brand/company.

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